Awari
Tech e-learning led by working professionals
During the pandemic, Awari grew 500%, and with that growth the Latin-American company saw a shift to a subscription-centered experience and cohort-based courses.
The website needed a complete redesign with engaging visuals in order to send a better message and increase the conversion rate.
Year
2022
Scope of work
User Interface
User experience
Graphic design
Duration
4 weeks
The old website
Awari had been using the same website since 2018, when the company was started.
Over time, new content and pages would just be added to the website and the whole project just looked incohesive. Each part had a different design and the communication wasn't clear.
Wireframes
Awari transitioned to a subscription-based platform. After brainstorming content with the Product team, I created wireframes and restructured the menu to support new courses, ensuring the subscription provided value.
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New menu organization
To support the new curricula and ensure the yearly subscription felt valuable, we overhauled the menu and footer, optimizing layout and organization for better UX and higher conversion rates.
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Visual Language
For the new visuals, I chose a balanced color scheme and used Aeonik as the exclusive typeface, varying its weights for different text types. I also designed custom icons to add visual interest and maintain a cohesive, appealing aesthetic.
New Engaging Visuals
With the goals approved, I began designing each page to be detailed yet clean. I reused design assets for consistency and efficiency, and ensured all desktop pages were mobile-compatible for a seamless user experience across devices.
