Soaring | Autonomous Heavy Lift Drones
Logo Design &
Rebranding
When I joined the Autonomous Heavy Lift Drone company back in March 2023, it was still called "Toofon." But with new investors and rapid growth, the team decided it was time for a fresh, more professional look.​
Year
2023
Scope of work
Branding
Logo design
Graphic design
Duration
3 weeks
The company handed me the new name, "Terasoar," and asked me to come up with a few logo ideas—without much direction at first. It was an exciting challenge to help shape the brand’s next chapter.
Let's start with the basics
Narrowing Down the Artistic Direction
After the first round of logo concepts, the feedback pointed me toward a more industrial feel, drawing inspiration from aerospace and automotive brands. I also learned that "Terasoar" was a play on "Pterosaur," the giant flying reptile, so I was encouraged to incorporate elements of that imagery into the next set of designs.
The Name 'Soaring'
In the second week of logo development, I was encouraged to experiment with more abstract shapes. We also started exploring the idea of using the name “Soaring” to see if it aligned better with the brand's vision.
The Diamond Frame
The company was drawn to the abstracted wing design with an animal face nestled between them, and encouraged me to explore this direction further. I incorporated the diamond frame of the drone into the design for added relevance. When the name changed from "Terasoar" to "Soaring," I shifted the animal imagery from a Pterosaur to an eagle’s head, making it instantly more recognizable.
Logo in Use
T-Shirts, hats, pamphlets & more
